You will be redirected back to your article in seconds

PSV to monitor Web sites

Cyberbiz Brief

HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence.

Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to films, symbolized with a traffic light that is red, yellow or green. PSV will launch with ratings for homevideo releases and plans to expand into current releases, television and videogames. It plans to generate income with subscriptions to its CurrentAttractions.com Web site and by selling its data to studios, researchers and publications.

CEO David Kinney says he sees his company’s ratings as a “robust supplement” to those provided by the MPAA, not an attempt to supplant them.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence. Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence. Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence. Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence. Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence. Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence. Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence. Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to […]

More From Our Brands

Access exclusive content