PSV to monitor Web sites

Cyberbiz Brief

HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence.

Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to films, symbolized with a traffic light that is red, yellow or green. PSV will launch with ratings for homevideo releases and plans to expand into current releases, television and videogames. It plans to generate income with subscriptions to its CurrentAttractions.com Web site and by selling its data to studios, researchers and publications.

CEO David Kinney says he sees his company’s ratings as a “robust supplement” to those provided by the MPAA, not an attempt to supplant them.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading