PSV to monitor Web sites

Cyberbiz Brief

HOLLYWOOD — In a bid to use the Web to provide more comprehensive ratings information to parents, PSVRatings is launching this week with a new system to communicate levels of profanity, sex and violence.

Company has developed a database of rules based on expert input that allows its coders to give comprehensive, objective ratings to films, symbolized with a traffic light that is red, yellow or green. PSV will launch with ratings for homevideo releases and plans to expand into current releases, television and videogames. It plans to generate income with subscriptions to its Web site and by selling its data to studios, researchers and publications.

CEO David Kinney says he sees his company’s ratings as a “robust supplement” to those provided by the MPAA, not an attempt to supplant them.

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