Mayor’s Office gets real on locations

Referral center helps prod'ns, property owners

The Mayor’s Office of Film, Theater and Broadcasting has teamed with real estate firm Douglas Elliman to launch online service Locations.

Site will aid productions searching for private locations as well as those interested in making their property available for filming. It will be accessible through the mayor’s office home page, www.nyc.gov/film, and realtor’s site Elliman.com.

Idea of maximizing incentives by partnering with private industry has been a mission of commissioner Katherine Oliver.

“It’s our role to be a referral center,” explained Oliver. “The beauty of this is putting business-to-business relationships together.”

Oliver reached out to several large real estate firms to gauge interest; Douglas Elliman was receptive.

“The untapped potential to create a synergy between home owners and film productions seeking locations in Manhattan is tremendous,” said Elliman CEO Dottie Herman. There will be no fee for the listing, although Elliman will take a percentage of a successful rental.The Mayor’s Office Web site also offers business links to hotel and car rental sites, since productions shooting in Gotham qualify for discounts.

“Part of the ongoing effort for the agency is to offer more customer service supports,” said Oliver. “And we are open to relationships with other real estate firms — large and small — who might think this would be a compliment to their business.”

Announcement was made at a reception Wednesday night where commissioner Oliver also highlighted new and underutilized locations, including Governor’s Island and historical sites Sylvan Terrace and the Morris-Jumel Mansion.

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