Maven launches Media System

Cyberbiz Brief

Interactive TV may not have made much of an impact yet onscreen, but newly launched startup Maven Networks is hoping to make it an effective marketing tool for entertainment companies on PCs.

Massachusetts-based company has launched its Maven Media System, which allows companies to embed interactive applications into full-screen video trailers or promotional content. Application also takes advantage of user preferences to automatically download promotional content that may be of interest to them based on previous content they watched.

First customers for Maven include Fox’s upcoming “Master and Commander”; the National Geographic Channel; and Virgin Records’ new Ben Harper single, “Diamonds on the Inside.”

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