Exec to o'see sales, marketing and distribution
Longtime 20th Century Fox Home Entertainment exec Mike Dunn has been named president of the unit, replacing Pat Wyatt, who resigned more than two months ago to produce American anime DVD premiere movies.
Dunn, who has been executive VP, sales and marketing at the division after a 16-year career at Fox, will report directly to Fox Filmed Entertainment Chairmen Jim Gianopulos and Tom Rothman.
Gianopulos said that since Dunn has been involved in the day-to-day operations for some time, he is very confident that Dunn has the savvy to manage the transition to and exploit the full opportunities of DVD and new formats, “not just in a given quarter, but over a period of time.”
Dunn will be responsible for the sales, marketing and distribution of all Fox film and television programming on DVD and VHS in North America and have direct oversight of all business functions pertaining to the division. But he will not take on the licensing and merchandising duties of Wyatt, who headed that unit before adding home entertainment duties. Fox will announce plans for the l&m unit shortly.
With Dunn as executive VP, the unit had five consecutive years of record revenue and profits. Last year five of the studio’s releases debuted at the top of the charts and two, “Ice Age” and “Star Wars: Episode Two — Attack of the Clones,” were the fifth and seventh biggest moneymakers of the year, respectively, according to Variety sister publication Video Business.
Under Dunn’s leadership in the mid-1990s as senior VP, Europe, of Twentieth Century Fox Home Entertainment International, the division’s European revenues nearly doubled and the group consistently broke live-action videocassette sales records. He led the charge for many precedent-setting European releases of live action films including “Titanic.”
Before his European post, Dunn held the same international title in Los Angeles, leading numerous successful marketing campaigns as well as establishing critical TV and sports franchises. He began his career at Fox as manager of marketing in 1987.