You will be redirected back to your article in seconds

Vidgame biz listening to THX program

Electronic Arts is first to sign up

THX is getting into the vidgame business, launching a new certification program for audio and visual standards in games.

The George Lucas-founded company, best known for its booming intros to films, already certifies the audio and video systems of movie theaters, DVDs and other multimedia products. THX now will do the same thing for vidgames, establishing specifications to ensure consistently high levels of acoustic and visual quality throughout the development process.

“With sound and image quality becoming such critical elements to the success of videogame titles, the environments that games are created in must be built to the highest possible technical standards,” said Joseph Vogel, veep of business development at THX.

First company to sign on with THX is developer Electronic Arts, which will publish several games later this year with THX certification. Among them are the game based on “The Lord of the Rings: The Return of the King” as well as “James Bond 007: Everything or Nothing” and “Medal of Honor: Rising Sun.”

More Scene

  • Lupus Research Alliance 'Breaking Through Lupus

    Selena Gomez Chokes Up While Describing 'Life or Death Struggle' With Lupus

    THX is getting into the vidgame business, launching a new certification program for audio and visual standards in games. The George Lucas-founded company, best known for its booming intros to films, already certifies the audio and video systems of movie theaters, DVDs and other multimedia products. THX now will do the same thing for vidgames, […]

  • AMAs Afterparty at Watt's with Niall

    Niall Horan, Chainsmokers, Rae Sremmurd Bring the AMAs After-Party to Beverly Hills

    THX is getting into the vidgame business, launching a new certification program for audio and visual standards in games. The George Lucas-founded company, best known for its booming intros to films, already certifies the audio and video systems of movie theaters, DVDs and other multimedia products. THX now will do the same thing for vidgames, […]

  • HBO Presents-Night of Too Many Stars

    Jon Stewart, Other A-List Comics Skip Over Louis C.K. at 'Night of Too Many Stars'

    THX is getting into the vidgame business, launching a new certification program for audio and visual standards in games. The George Lucas-founded company, best known for its booming intros to films, already certifies the audio and video systems of movie theaters, DVDs and other multimedia products. THX now will do the same thing for vidgames, […]

  • Variety Hitmakers Brunch

    Kendrick Lamar, DJ Khaled, Hailee Steinfeld Honored at Inaugural Variety Hitmakers Event

    THX is getting into the vidgame business, launching a new certification program for audio and visual standards in games. The George Lucas-founded company, best known for its booming intros to films, already certifies the audio and video systems of movie theaters, DVDs and other multimedia products. THX now will do the same thing for vidgames, […]

More From Our Brands

Access exclusive content