Movie Channel’s defining moment

Cabler to offer 75% of primetime in HD

A high-definition edition of the Movie Channel will launch Dec. 1.

Channel, which will show all pics in widescreen format, will broadcast a selection of HD titles in December, including “Bandits,” “Novocaine” and “Rollerball.” About 75% of the channel’s primetime offerings will be available in true HD; remainder will be converted from the standard feed.

“Seven out of 10 potential buyers say that they would be more likely to purchase an HDTV set if they knew their favorite movies would be broadcast in HD,” said Mark Greenberg, exec VP of corporate strategy and communications for Showtime Networks. “We believe the Movie Channel HD will not only add significant value to our affiliates’ HDTV offerings but it will also provide a powerful addition to the Showtime Unlimited package.”

Showtime’s own HD edition was launched in 2000. Net was the first premium channel to offer an original series fully produced in HDTV in 2002 with “Odyssey 5.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety