DVD distrib label Koch Lorber Films has signed an exclusive deal with Hindi movie distributors CineCorp and Street Alien Pictures to launch a line of Bollywood pics on disc.
Titles will be selected from jointly owned theatrical releasing company Rajastan Films.
The first group of six to eight Rajastan titles will be released over the next 12 months. All titles will be selected for their crossover appeal and will have had national box office exposure.
Koch Lorber prexy Richard Lorber, who’s been actively buying up rights to a range of previously unreleased art and foreign titles for U.S. DVD release, says he will target the arthouse crowd and “curious mainstream audiences that may not have yet sampled Bollywood’s delights.”
CineCorp is the largest exhib/distrib of Indian movies to the U.S. theatrical market. It owns screens in major markets and has ongoing alliances with larger chains like Regal, Loews and National Amusement.
Indian films already claim huge followings in Middle Eastern, Russian and Pakistani as well as Indian communities.
Recent Bollywood releases like Indian Oscar entry “Devdas,” which grossed over $3 million in the U.S. market alone, prove that there’s a growing segment of the population interested in the genre, said Street Alien’s Wayne Mogel.