'Scarface' is U's fastest-selling catalog DVD ever
Consumers spent $65 million buying the homevideo version of “2 Fast 2 Furious” during its first week in stores.
That brings total home entertainment spending on the franchise to $280 million, according to Universal Studios Home Video.
Since the pic’s Sept. 30 homevid release, USHV has sold 3.5 million DVDs and another 700,000 VHS copies of “2 Fast,” including those copies sold for rental. While that doesn’t set any DVD sales records, the sequel did outpace the original. “The Fast and the Furious” DVD sold out in many stores during its first week in release in early 2002, with consumers buying 2.9 million DVDs. The title and subsequent re-release have sold more than 7 million units to date, making it Universal’s top-selling DVD.
Meanwhile, U’s DVD release of the “Scarface Anniversary Edition” slashed records to become the fastest-selling catalog DVD of all time, according to USHV, with 2 million units sold in the first week.
“Isn’t it jaw-dropping to have a title that only did $45 mil at the box office, was panned by reviewers and now it’s 20 years later and to have us blow 2 million units out? That rivals new releases,” said USHV president Craig Kornblau.
The DVD was priced around $15.99 at most major mass merchants, while the Deluxe Gift Set, which includes the 1932 original, is selling at around $40.
Universal has shipped 1 million more units of “Scarface” to retailers, bringing the total number shipped to 3.5 million. U is hoping to produce more gift sets in time for the holidays. Initial orders from retailers on the DVD surpassed those for “Jaws,” “Jurassic Park” and “Back to the Future.”
Kornblau said using the theatrical re-release of the film to launch the DVD boosted sales, as did the DVD/theatrical premiere in New York attended by the film’s stars and a party at the DJ Power Summit in Puerto Rico headlined by Jay-Z. Theatrical re-release of the film had a per-screen average gross of $19,892, higher than re-releases of “Star Wars,” “Casablanca” and “Grease.”
Both “2 Fast” and “Scarface” were targeted at an urban audience, which Kornblau said is the fastest growing segment of the DVD business.
(Jennifer Netherby is a reporter for Daily Variety sister publication Video Business.)