Logo-ed clothes for the rest of us

Wear Mike, not Nike with CafePress.com


Got swag? Whether you’re looking for the hippest B-celebrity lunch boxes, or you’re wondering how to start selling clothing with your new agency’s logo, there’s a quick way to get an online store up and running: CafePress.com

To set up your store, you need to have a log or photo you own in a Web format like JPG or PNG. You can then upload that image and virtually apply it to items as diverse as clocks, thongs, calendars, travel mugs, and the ever popular T-shirt. CafePress sets a base price for each item, and you can charge more if you’re feeling “in demand,” or sell the item at cost if quantity is your aim. See the whole list of items here: www.cafepress.com/cp/info/help/pricing.aspx

Bands and musicians can also use CafePress to produce audio CDs and they reproduce data CDs as well, but not DVDs.

Sure, you could get your label/studio/network to handle merchandising for you. But if you’re looking for something while you wait, or you haven’t quite been discovered yet, this could be a viable solution.

Some interesting stores:

Phil Collins www.cafeshops.com/cp/store.aspx?s=genesis_music

Jet Li www.cafeshops.com/jetli

Olympic champion Tara Lipinski www.cafeshops.com/taralipinski

Wil Wheaton www.cafeshops.com/cp/store.aspx?s=wilwheaton

My favorite: the for-now defunct Total Information Awareness logo www.cafeshops.com/totalawareness

Got a site to share with me? Email tfsmith@reedbusiness.com

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