MediaPro and Grupo En Efecto are merging post-production businesses to create one of the biggest post service companies in Southern Europe.
MediaPro will take two-thirds of the shares in the as-yet-unnamed firm. En Efecto will own the remaining stake. En Efecto controlling shareholder Juan Jose Nieto will be prexy.
MediaPro is the leading shareholder in Molinare, Mozart and Zeligstudio.
En Efecto’s post houses include Videoefecto, Madpix, Audioclip and Bikini. The company’s activities range from commercials, film and TV post-production to TV graphic design.
Post-production offers slim profit margins, and the sector is fast consolidating to drive down costs and create synergies.