Exec to oversee all marketing initiatives
HOLLYWOOD — Amy Morrison has been promoted to senior vice president of marketing for AEG Live and Concerts West.
She will oversee all marketing initiatives including those of the Kodak Theater and promoters Concerts West and Goldenvoice.
Morrison is directing the national marketing touring campaigns on behalf of Yanni and Fleetwood Mac. She recently helmed marketing efforts for Britney Spears, the Eagles, Paul McCartney, Neil Diamond and Tom Petty and the Heartbreakers tours.
“In the 25 years I have been involved in presenting artists live, both as a manager and now as a promoter, Amy Morrison is one of the most creative and knowledgeable marketers I have ever had the privilege to work with,” AEG Live CEO Randy Phillips said.
Morrison joined Concerts West four years ago after serving as an independent tour marketing consultant for Neil Diamond, Blink-182 and the H.O.R.D.E. festival. Before her move to Los Angeles, she was supervisor on the Delsener/Slater Enterprises account at Grey Entertainment.
“I believe that one of the things that will continue to establish AEG Live as an industry leader is our commitment to the implementation of nontraditional marketing vehicles,” Morrison said. “From use of rolling stock in movie theaters to the digital, closed-circuit broadcast of concerts our company is pioneering, we are challenged daily to introduce innovative techniques to promote our shows and clients.”
AEG Live is a collection of companies including Concerts West, Goldenvoice, Spring Communications and Creative Battery.