Eric Mika has rejoined Variety Inc. in the U.K. office as managing director, international, overseeing foreign sales.
Most recently he was chief executive officer at the Button Communications Group, an international design, marketing, publishing and exhibitions company.
Previously he was senior VP, international, of Vivendi Universal’s pan-European digital sales and marketing company. Prior to Vivendinet, Mika, an 11-year veteran of Variety, was the publication’s European Sales Director.
Mika will be based in Variety‘s London offices and report directly to publisher and group VP Charlie Koones.
“Eric’s hands-on knowledge of the business of media is invaluable, and his consummate business skills add considerable strength to the planned expansion of our activities,” Koones says.