With a longevity that is rare, Julian Myers has been a Hollywood publicist for more than six decades. And for the past 27 years, he’s been giving a hand up to a younger generation by teaching entertainment PR classes at UCLA Extension and Loyola Marymount University.
Through the years, some real publicity successes have taken Myers’ class including Dawn Taubin, president of domestic marketing at Warner Bros. pictures and NBC Studios vice president for corporate communications Curt King.
Many of the students got their start through contacts they made in the class. In fact, when Myers was looking for an assistant, he handed his students a bio and asked them to come up with a press release in less than 30 minutes. King’s press release was the winner and Myers gave him his first job in publicity.
Myers started out as an “idea man” in the story department of Columbia Pictures during World War II before moving into publicity. He developed a public relations strategy called the “Myersystem,” with pointers to exercise each morning, punctiliously send out holiday cards and learn to “see the best” in Hollywood. Myers, who has handled publicity for Samuel Z. Arkoff, Julie Andrews and Barbara Eden, says it’s important to develop lasting relationships. “When things get tough, it’s nice to be able to count on some friends.”