Latin media org looks for star power

De Niro, Lopez on board of Gotham org

Jennifer Lopez and Robert De Niro will serve as honorary chairs of Mayor Bloomberg’s new Latin Media & Entertainment Commission.

Org was formed to position Gotham as the entertainment capital for Latin media and entertainment. It follows up on an initiative the mayor announced in June.

“The city has a thriving Latin community which has enriched the arts, music, entertainment, and the cultural experiences of its residents, visitors and business,” Bloomberg said. “New York City is historically where bold entrepreneurs, business and industries come to gain true competitive opportunities.”

Works with Mayor’s Office

New commission will work alongside the Mayor’s Office to strategize how to execute his mission. Mandates include recruiting and developing Latin media productions and businesses in the city; creating a network of industry leaders and celebs to promote Gotham; and bringing in major kudocast events such as the Latin Grammys and the ALMA Awards.

The purchasing power of Latinos nationwide is estimated at $650 billion.

International bandleader Willie Colon will serve as the mayor’s adviser and liaison to the commission. Other team members include co-chair Lisa Quiroz, the founding publisher of People magazine, and Film Commissioner Katherine Oliver.

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