HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain.
Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation.
Among such moves was Mooney’s implementation of a “direct-to-retail” approach in which the Mouse has struck merchandising partnerships with large retail chains such as Wal-Mart, Hasbro and others. Other branding partnerships include efforts with Coca-Cola, Kellogg’s and Motorola.
“Andy and his team have done a great job of forging business relationships with many leading and trusted global brands,” Disney prexy Robert Iger said.
Head Mouseketeer Michael Eisner emphasized Mooney’s leadership in Disney Consumer Products’ turnaround campaign.
“Since joining us as president . . . three years ago, Andy has done a superb job of redirecting the business unit’s focus and strengthening the Disney brand,” Eisner said. “DCP is intent on product innovation, product quality and building relationships.”
Prior to joining Disney, Mooney spent 20 years with sports clothing retailer Nike.