Disney ups goods guy

Exec helped forge partnerships with large retail chains

HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain.

Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation.

Among such moves was Mooney’s implementation of a “direct-to-retail” approach in which the Mouse has struck merchandising partnerships with large retail chains such as Wal-Mart, Hasbro and others. Other branding partnerships include efforts with Coca-Cola, Kellogg’s and Motorola.

“Andy and his team have done a great job of forging business relationships with many leading and trusted global brands,” Disney prexy Robert Iger said.

Head Mouseketeer Michael Eisner emphasized Mooney’s leadership in Disney Consumer Products’ turnaround campaign.

“Since joining us as president . . . three years ago, Andy has done a superb job of redirecting the business unit’s focus and strengthening the Disney brand,” Eisner said. “DCP is intent on product innovation, product quality and building relationships.”

Prior to joining Disney, Mooney spent 20 years with sports clothing retailer Nike.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety