CNN is getting in on some Rock the Vote action, hoping to lure the MTV generation to its political coverage.
In a first-ever partnership, CNN and Rock the Vote will co-host a 2004 Democratic presidential forum on Nov. 4 for hundreds of young audience members. Live, 90-minute town-hall meeting will be held in Boston and carried on CNN’s television net and CNN radio.
Rock the Vote is a nonpartisan org founded in 1990 to register young people. From the outset, it has worked most closely with MTV, throwing election-related events designed to get the country’s youths interested and involved in the political process.
New CNN U.S. exec veep and general manager Princell Hair said the news net is thrilled to provide a forum for young people.
“This is an opportunity for us to expand on our political coverage to hear from candidates about issues not normally raised in more traditional debates,” Hair said.
Format will allow the aud to ask questions of the Democratic presidential contenders. CNN said the 10 candidates have tentatively said they would attend the event, to be held exactly one year before the election.
“We’ll get a chance to hear what young people are thinking about, and we’ll make the candidates really speak to young people for a change. There will be lots of ways for young people to participate, and we hope they will run with it,” Rock the Vote prexy Jehmu Greene said.
Town hall meeting will be moderated by CNN’s Anderson Cooper, host of the weeknight new program “Anderson Cooper 360 Degrees.”
Cooper began his career on Channel One News, a daily broadcast aired in classrooms across the country.
As CNN announced its pact with Rock the Vote, Channel One News announced Wednesday it has partnered with ABC News to share coverage of the 2004 presidential race.
ABC News reports will air on Channel One and vice versa.
Nearly 40% of all teenagers in America watch Channel One, making it the highest-rated television show for teenagers in America.
“We look forward to this partnership with Channel One News,” said ABC News prexy David Westin. “Our collaboration will help inform the next generation of voters about the candidates, the issues and the importance of their participation in the democratic process.”