WASHINGTON — Progressive grassroots activist group MoveOn.org and a host of well-known artists and political operatives including Jack Black, Moby and James Carville have launched a nationwide search for a TV ad that slams President Bush.
Visitors to MoveOn’s new Web site, Bushin30Seconds.org, in the month of December will vet the first ads submitted, and a panel of entertainment and political experts will judge the second round. The winning ad will be aired the week of Bush’s State of the Union address early next year.
Besides Black, Carville and Moby, the panel of judges includes Gore 2000 campaign manager Donna Brazile, Margaret Cho, Hector Elizondo, Janeane Garofalo, Democratic pollster Stan Greenberg, Michael Moore, Mark Pellington, Tony Shalhoub, Michael Stipe, Katrina vanden Heuvel (editor of the Nation), Gus Van Sant and Eddie Vedder.
The colorful contest is part of MoveOn.org Voter Fund’s presidential TV and print ad campaign, which aims to cast a negative light on the Bush administration’s handling of domestic issues and the war in Iraq.
Ads for swing states
The group will create and run anti-Bush ads in swing states throughout the campaign. Boasting 1.7 million members nationwide, MoveOn.org has emerged as an aggressive activist force, organizing protests of the Federal Communications Commission’s new media ownership rules and rallying opponents of the Iraqi war.
“Although we’ll never have the kind of money President Bush can raise from his corporate friends, by bringing millions of ordinary Americans together, we can level the playing ground with the special interests,” said Eli Pariser, campaigns director for the MoveOn.org Voter Fund.