HOLLYWOOD — Arnold Schwarzenegger, Denzel Washington and Bruce Willis have sued a consumer electronics chain, alleging it used their pictures without permission in ad supplements inserted in numerous newspapers, including the Los Angeles Times.
According to a complaint filed in L.A. Superior Court on Monday, the actors’ faces were inserted in ads for Fry’s Electronics on screens in pictures of items such as TV sets and computer monitors.
According to the suit, the actors rarely appear in ads not connected with their films and don’t do any product advertising in the U.S. Each actor is asking for $10 million in damages.
Also named as a defendant was Cyberian Outpost, a marketing company affiliated with Fry’s that operates a Web site at Outpost.com.
Suit alleges violations of California state law protecting the unauthorized use of a person’s likeness and photograph, violations of the right of publicity and unfair competition in that the public would be misled into thinking Schwarzenegger, Washington and Willis were endorsing these products.