UPN’s Ware stays amid restructure

COO will no longer have direct supervision of most departments

UPN chief operating officer Adam Ware is staying with the network, ending speculation that he’d follow former prexy Dean Valentine out the door.

As part of a restructuring at the Viacom-owned netlet announced Friday, however, Ware will no longer have direct supervision of most of the departments within UPN he once oversaw. Instead, UPN execs who oversee departments such as scheduling, research, sales and affiliate relations will now report to their counterparts at CBS.

Ware will report to CBS Television supremo Leslie Moonves, who also runs UPN, and work with new UPN Entertainment prexy Dawn Tarnofsky-Ostroff to make sure the network runs smoothly. While he won’t have a specific portfolio, he’ll remain active in all functions of the net, Viacom insiders said.

In a memo to UPN staffers announcing the changes, Moonves said that in the next few weeks, various UPN departments will “be organized … to make sure that CBS and UPN are working closely together to maximize the benefits of our new association.”

Ware’s contract had been set to expire next month. It’s unclear if he’s signed a new deal or will simply stay on as COO for the indefinite future.

Moonves praised Ware for providing “a steady hand during the last several years of UPN’s development, and I look forward to his continuing contribution.”

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