'Dr. Phil,' 'Millionaire' push out supernatural skein
“Crossing Over With John Edward” has engineered a crossing over of its own, migrating in New York to WNYW-TV from WCBS-TV on Sept. 16.
During 2001-02, the show’s rookie season, WCBS scheduled “Crossing Over” every weekday from 3 to 4 p.m., running two Edward-hosted half-hours back to back.
WNYW will strip the show an hour later, at 4 p.m., also playing back-to-back half-hours.
Universal Domestic TV, the distributor of “Crossing Over,” took pains in its announcement to present detailed Nielsens of the show’s performance on WCBS. In the July sweeps, the show’s ratings were 88% higher than the programs that ran in the time period in July 2001, “Entertainment Tonight” and “Inside Edition.”
And in May, “Crossing Over” ended up harvesting a 70% gain in ratings compared to the timeslot a year ago.
Squeezed out by newcomers
WCBS was forced to drop “Crossing Over” because it bought the local syndication rights to two highly touted hourlong series that are premiering later this month, King World’s “Dr. Phil,” produced by Paramount TV, and Buena Vista TV’s “Who Wants to Be a Millionaire.”
TV stations have to share the runs of “Crossing Over” with the Sci Fi Channel, where the series originated. But, unlike last year, the episodes will get their first play in syndication, not on Sci Fi.
Edward is co-executive producer of “Crossing Over” with Paul Shavelson, for Universal Domestic TV.