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U.K. TV ad sales fall in late 2001

Business Brief

LONDON — TV advertising sales fell 13% in the U.K. in the final quarter of 2001. Overall, sales dropped 11% from 2000, down $601 million, to sales of $4.95 billion.

The downturn hit ITV, Britain’s biggest commercial broadcaster.

Carlton and Granada, the two big ITV companies, were exposed through their continued funding of ITV Digital, the troubled pay TV platform they co-own.

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