HONG KONG — In a battle for soccer supremacy, terrestrial station TVB has snagged the rights to the remaining games of the FA Cup in Hong Kong.
TVB clinched the deal after Cable TV, which usually airs the matches, failed to reach an agreement with U.K.-based rights holder Octagon CSI Intl.
Last year, Cable TV lost out on the rights to broadcast the popular event to sports channel ESPN but managed to air the tail end of the tournament through an agreement with ESPN Asia.
Earlier this year, news that Cable TV failed to secure rights to air the FA Cup was followed by another disappointment for Hong Kong sports fans: No broadcaster aired the Salt Lake City Olympic Games.
Cable TV isn’t grieving over its soccer loss, however. It will be airing World Cup soccer this summer.