TV2/Danmark profits tumble

Majority of Danes do not agree with decision to sell

Commercial revenue dropped by almost 8%, but profits dropped even further as Danish pubcaster TV2/Danmark posted an $8 million profit in 2001, compared with $12 million in the previous year.

With sister channel, TV2 Zulu, the station — set to go private as part of the government’s four-year media agreement — aired 10,000 hours of programming during the year, to control 36.9% of the market.

A majority of Danes do not agree with the decision to sell TV2/Danmark. According to a recent PLS Ramboll opinion poll, the privatization is supported by 29% of citizens, with 43% against.

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