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TV Globo links to BBC’s gamer

World Brief

Broadcaster TV Globo has purchased local rights to BBC’s gameshow format “Weakest Link.”

Globo has skedded an Aug. 4-Oct. 27 run on Sunday nights, replacing “Big Brother Brasil,” whose ratings are declining.

“Brother” host Pedro Bial will front “Link.” Globo is offering two sponsorship quotas of 1.95 million reais ($800,000) each for “Link.”

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    Broadcaster TV Globo has purchased local rights to BBC’s gameshow format “Weakest Link.” Globo has skedded an Aug. 4-Oct. 27 run on Sunday nights, replacing “Big Brother Brasil,” whose ratings are declining. “Brother” host Pedro Bial will front “Link.” Globo is offering two sponsorship quotas of 1.95 million reais ($800,000) each for “Link.”

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