Related Stories
Fueled by its 50th anniversary celebration, NBC News’ “Today” finished nearly 1.7 million viewers ahead of “Good Morning America” last week.
But while “GMA” improved 10% in total viewers compared with last year, the NBC ayemer saw only a 5% gain, according to Nielsen numbers for the week ended Jan. 20. “Today” averaged 6.34 million viewers for the week, ABC News’ “GMA” 4.67 million. CBS’ “Early Show” averaged 2.44 million, a dip of 7% from the same week a year ago. In the key news demo of adults 25-54, “GMA” gained 15% from last year (1.8/14), while No. 1 ranking “Today” saw an increase of only 3% (2.7/21). “Early” fell 14% (0.8/7). When “Today” celebrated its 50th anniversary on Jan. 14, the show averaged 7.2 million viewers. Meanwhile, in the Sunday morning public affairs race, NBC News’ “Meet the Press With Tim Russert” attracted 5.02 million viewers, 58% more than ABC’s “This Week” (3.18 million) and 67% more than CBS’ “Face the Nation” (3.00 million). Fox’s “News Sunday” averaged 1.75 million.
