World Brief

Leading broadcaster Telefe is co-producing “Quiero ser” (I Want to Be), which lets youngsters be celebrities for a day.

Skedded for August, the series will follow young fame-seekers as they spend the day living like their favorite actor, athlete, singer or other star. The catch is they must share some qualities with their hero, whether it be soccer ace Juan Veron or top model Carolina “Pampita” Ardohain.

Telefe, a unit of Telefonica’s Admira, is co-producing with Ideas del Sur Producciones, the independent production outfit be-hind popular programs like variety show “El Show de Videomatch.”

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