Taxis drive off with commuter auds

Dispatch

JOHANNESBURG — Commuters can tune in while waiting for taxis thanks to Rank TV.

Advertising company Comutanet has installed large screens at 10 city taxi ranks showing SABC programming beamed by satellite. Taxis in South Africa are actually buses that carry between 20 and 30 commuters and are the main transport. Trial runs have been a success, and the service is due to bow Aug. 1. Advertisers are clamoring for airtime and their chance to grab the potential 1.2 million aud.

Comutanet has been trying to find a way to tap the market for some time. It tried small TV screens and radiotapes in the taxis, but both had limited success.

More TV

  • Rachael Taylor, Krysten Ritter, Janet McTeer

    'Jessica Jones' Team on Genre Show's Timeliness, Being Ahead of the Curve on #MeToo

    JOHANNESBURG — Commuters can tune in while waiting for taxis thanks to Rank TV. Advertising company Comutanet has installed large screens at 10 city taxi ranks showing SABC programming beamed by satellite. Taxis in South Africa are actually buses that carry between 20 and 30 commuters and are the main transport. Trial runs have been […]

  • Daniel Palladino, Rachel Brosnahan, Marin Hinkle,

    'The Marvelous Mrs. Maisel' Renewed for Season Three by Amazon (EXCLUSIVE)

    JOHANNESBURG — Commuters can tune in while waiting for taxis thanks to Rank TV. Advertising company Comutanet has installed large screens at 10 city taxi ranks showing SABC programming beamed by satellite. Taxis in South Africa are actually buses that carry between 20 and 30 commuters and are the main transport. Trial runs have been […]

  • 'SNL' Finale: Tina Fey Reprises Sarah

    'Saturday Night Live' Finale: Tina Fey Reprises Sarah Palin Role (Watch)

    JOHANNESBURG — Commuters can tune in while waiting for taxis thanks to Rank TV. Advertising company Comutanet has installed large screens at 10 city taxi ranks showing SABC programming beamed by satellite. Taxis in South Africa are actually buses that carry between 20 and 30 commuters and are the main transport. Trial runs have been […]

  • SATURDAY NIGHT LIVE -- "Tina Fey"

    'Saturday Night Live' Parodies the Royal Wedding Reception (Watch)

    JOHANNESBURG — Commuters can tune in while waiting for taxis thanks to Rank TV. Advertising company Comutanet has installed large screens at 10 city taxi ranks showing SABC programming beamed by satellite. Taxis in South Africa are actually buses that carry between 20 and 30 commuters and are the main transport. Trial runs have been […]

  • SATURDAY NIGHT LIVE -- "Tina Fey"

    'Saturday Night Live': Alec Baldwin Returns For Season Finale 'Sopranos' Parody (Watch)

    JOHANNESBURG — Commuters can tune in while waiting for taxis thanks to Rank TV. Advertising company Comutanet has installed large screens at 10 city taxi ranks showing SABC programming beamed by satellite. Taxis in South Africa are actually buses that carry between 20 and 30 commuters and are the main transport. Trial runs have been […]

More From Our Brands

Access exclusive content