AMSTERDAM — Swedish Television (SVT) will be working like Santa’s elves on its new digital children’s channel, to bow Dec. 23.
The influx of international channels into Sweden lit a fire under the public broadcaster to start up the spinoff. The Children’s Channel will broadcast 6:30 a.m.-6 p.m. five days a week.
It will cater to preschool kids in the morning and 8- to 11-year-olds in the afternoon, Thomas Nilsson, SVT director of planning, told Daily Variety.
“There is a need, and SVT clearly has the know-how to make it a quality channel,” added Nilsson.
SVT is one of the most prolific makers of kid fare in Europe, and its series such as “The Children of Luna” often bring home awards from TV fests around the globe.
Mixing it up
The channel will transmit what Nilsson calls a healthy mix of domestic and international programming, although how the acquisitions and local product combo will break down has not been decided.
While national commercial channel TV4 Sweden has almost no kids fare, other channels broadcasting in the territory include Cartoon Network, Nickelodeon and Fox Kids.
Sweden’s digital terrestrial platform has been fraught with problems, including viewer and government apathy, but a new government is forming that’s likely to throw more muscle behind the platform’s growth.