Network, studio not happy with creative direction

“Reba” showrunner Allison Gibson will likely depart the frosh WB laffer at the end of this season.

The WB and 20th Century Fox TV, which produces the Reba McEntire comedy, have sent out feelers to veteran showrunners to take over the show from Gibson, who created “Reba” and is an executive producer.

“Reba” has morphed into the Frog’s top comedy, averaging 4.2 million viewers season-to-date. Show is also the weblet’s top sitcom among persons 12-34 (1.8 rating/7 share), adults 18-34 (1.6/6) and adults 18-49 (1.6/5). The WB already has picked the show up for a second season.

Despite its hit status, sources familiar with the changes said the network and studio weren’t entirely happy with the show’s creative direction. WB and 20th execs declined comment.

“Reba” was Gibson’s first gig as a showrunner; she previously was a producer on ABC’s “Boy Meets World,” among other credits. Gibson came up with the Texas-based show based on her experiences as a Lone Star native.

Gibson’s future with the show is uncertain. Mindy Schultheis and Michael Hanel also exec produce “Reba” under their Acme boutique.

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more