HOLLYWOOD — The cable world added one more planet to its ever-expanding universe when Fine Living launched last week.
Part of the E.W. Scripps Co., Fine Living will cater to auds who want to get out of the house and make the most of life (which can only mean not watching too much TV).
Scripps, which also owns the Food Network, Home & Garden TV and DIY: Do It Yourself Network, has pacted with Time Warner to deliver Fine Living to 5 million homes over the next two years.
The cabler’s programming includes “Radical Sabbatical,” about dropping out of the rat race to pursue individual passions; “Back to Basics,” about simplifying one’s life; and “Breathing Room,” where people gravitate toward personal sanctuaries.
“We are creating a 100% original programming experience that empowers viewers to realize and embrace their dreams,” says Fine Living prexy Ken Solomon.