AMSTERDAM — European channel launcher SBS Broadcasting’s first and most successful Dutch channel, SBS6, will stop broadcasting all erotic programming as part of a new strategy that SBS Holland director Fons von Westerloo says has nothing to do with moral concerns.
“It’s purely a commercial decision,” said Von Westerloo, adding the station will instead concentrate on “feel good” programming, including big variety shows, quizzers, drama and comedy.
SBS6 currently broadcasts five hours a week of Adult Home Television Entertainment, which will be phased out in the near future, although erotic commercials will still be shown after midnight.
SBS Broadcasting has three channels in its Dutch operations and erotic programming will continue on its newest channel, V8,but SBS6’s sexy programming will not be moved over to V8 or to sister web Net 5, the latter a station that heavily targets women.
Dutch commercial channels once broadcast a packed latenight sked of erotic programming but have been gradually phasing it out. Holland Media Group’s RTL 5 is the only other general-entertainment outlet that now broadcasts erotic programming.
SBS will also phase out “Jerry Springer,” a program that has continued to draw good audiences in Holland, although it is widely trashed by critics.