SBS B’casting pulls blue content on Dutch outlet

Director claims move has nothing to do with moral concerns

AMSTERDAM — European channel launcher SBS Broadcasting’s first and most successful Dutch channel, SBS6, will stop broadcasting all erotic programming as part of a new strategy that SBS Holland director Fons von Westerloo says has nothing to do with moral concerns.

“It’s purely a commercial decision,” said Von Westerloo, adding the station will instead concentrate on “feel good” programming, including big variety shows, quizzers, drama and comedy.

SBS6 currently broadcasts five hours a week of Adult Home Television Entertainment, which will be phased out in the near future, although erotic commercials will still be shown after midnight.

SBS Broadcasting has three channels in its Dutch operations and erotic programming will continue on its newest channel, V8,but SBS6’s sexy programming will not be moved over to V8 or to sister web Net 5, the latter a station that heavily targets women.

Dutch commercial channels once broadcast a packed latenight sked of erotic programming but have been gradually phasing it out. Holland Media Group’s RTL 5 is the only other general-entertainment outlet that now broadcasts erotic programming.

SBS will also phase out “Jerry Springer,” a program that has continued to draw good audiences in Holland, although it is widely trashed by critics.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety