Satcasters set for high-def

SBCA committed to Powell's blueprint

WASHINGTON — The satcasting biz said Tuesday it is well positioned to meet FCC chair Michael Powell’s plan to kick-start the digital TV switch.

Beginning in January, Powell wants satcasters and cablers to begin carrying — at no charge — five TV channels that offer at least half their primetime lineup in high-def.

The Satellite Broadcasting & Communications Assn. penned a letter to Powell earlier this week endorsing his blueprint.

“We congratulate you on your vision and leadership during this challenging transition, and are firmly committed to your goal of bringing advanced television services to consumers, in our case via satellite,” the SBCA said.

Cablers and broadcasters have already endorsed Powell’s voluntary plan.

The SBCA said it agreed with Powell’s thesis that consumers won’t be willing to buy digital TV unless there is high-quality programming.

Already, satcasters are offering high-def programming carried on such channels as Showtime, HBO, CBS and Discovery.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading