NEW DELHI — Bollywood producers and thesps are opening their wallets in the fight against video piracy.
Industry figures met this week in Calcutta to launch Piracy Fund Deducted at Source, an association that will collect 1% of industryites’ earnings to aid the fight against piracy.
Part of the plan involves hiring special high-profile cops.
“We will have to have our own force,” Bollywood producer-director Yash Chopra told a press conference. “For this we have to raise funds.”
Chopra went on to describe the piracy menace as the greatest threat to the existence of the film industry.