HOLLYWOOD — Former MTV production topper Bob Kusbit, who has a first-look deal with MTV, has forged an additional development deal, with NBC.
The non-exclusive, two-year pact calls for Kusbit and his new One Louder Prods. to create and develop firstrun programming for syndication and all other NBC outlets.
One Louder will work with the Peacock to develop new product for all dayparts, including firstrun, primetime, latenight and daytime, as well as cable, across genres including reality, talk, game and scripted programming.
“Bob is one of the most highly regarded television executives with a proven track record for creating programming that works in all dayparts,” NBC Enterprises prexy Ed Wilson said.
‘Outside the sandbox’
“Part of the reason for launching this company is the fact that I love the sandbox at MTV, but I also look forward to the chance to step outside the sandbox,” Kusbit told Daily Variety. “The last five years at MTV have been such an incredibly fun and creative time that the only thing that could be better is being able to branch out.”
Under Kusbit’s deal with MTV, One Louder is based at MTV in New York, and the cable net, where Kusbit continues to serve as an overall consultant for the production group, gets first crack at his original ideas (Daily Variety, Aug. 2).
But there’s plenty of room for Kusbit to create programs elsewhere.
“I’ve always been someone who will fire out 99 ideas a day,” Kusbit said. “Half of those off-the-bat have been non-MTV concepts, and I always just tucked those into a drawer. Those may be as simple as a tiny home improvement show for a cable channel.”
Key player at MTV
While at MTV, Kusbit was one of the key players in hiring such MTV talent as Carson Daly. He also was instrumental in the creation of several shows and specs at MTV, including the signature afternoon series “Total Request Live.”
Kusbit and One Louder are repped by Endeavor.
Kusbit already has a few MTV projects on his plate, including the first One Louder-produced series, “Made,” set to debut in January, as well as MTV’s signature Spring Break event for next year.
“I’m living a dream right now, being asked to create and push creative limits by both companies and throw every wild idea at them,” Kusbit said.