SYDNEY — Patricia Edgar, the founding chair of the Australian Children’s Television Foundation, has announced her retirement after 20 years, effective June 30.
The government-backed ACTF is one of Oz’s biggest producer of kids TV.
Edgar’s departure comes at a pivotal time for the genre, with regulator the Australian Broadcasting Authority reviewing long-standing quotas for local children’s drama, of which Edgar has been a pivotal advocate.
The three commercial networks are seeking a reduction in the 33 hours per year of new local kids drama they must program — they say the revenue it attracts does not cover production costs. The ACTF’s submission argues that if the networks promoted and programmed such material consistently, it would attract bigger auds and therefore more ad revenue.
A decision from the regulator is due before the end of the year.
Edgar is credited with pioneering world summits on kids TV and being a key player in the introduction of “c” classified programming, fared aimed at kids.