Promax & BDA, which covers TV promotion and marketing, will hold its annual Latin America confab in Buenos Aires, Argentina, on Nov. 12.
The conference will coincide with Argentina’s local pay TV confab Jornadas. The event had previously been held in Miami, which will still host the Latin American Promax & BDA kudos show, for which a date has not been set.
Recognizing the difficult economic times in much of Latin America, the 2002 conference will have sessions on such topics as the economy, creating great material with limited resources and expanding businesses.
Organizers hope that an in-region event will attract more local station groups and cablers as well as the usual panregional pay TV networks.