You will be redirected back to your article in seconds

ITV hikes program budget 7%

Granada, Carlton woo advertisers

LONDON – In a bid to boost its sliding audience share, ITV announced Wednesday a £50 million ($77 million) increase in next year’s program budget to a record $1,278 million.

Charles Allan, chairman of Granada, the largest ITV company aims to boost confidence in the network by informing institutional investors and analysts at a Barcelona conference today of the 7% hike in spend, despite falling ad revenues.

Meanwhile, back in London Granada and Carlton hope to persuade advertisers to ink deals with the struggling commercial network following up-front presentations to advertisers.

More TV

  • Andrew Lincoln as Rick Grimes, Chandler

    'Walking Dead' Recap: Tide of War Turns in Midseason Finale (SPOILERS)

    LONDON – In a bid to boost its sliding audience share, ITV announced Wednesday a £50 million ($77 million) increase in next year’s program budget to a record $1,278 million. Charles Allan, chairman of Granada, the largest ITV company aims to boost confidence in the network by informing institutional investors and analysts at a Barcelona […]

  • Jeff Glor

    Jeff Glor to Interview French President Emmanuel Macron on 'CBS Evening News'

    LONDON – In a bid to boost its sliding audience share, ITV announced Wednesday a £50 million ($77 million) increase in next year’s program budget to a record $1,278 million. Charles Allan, chairman of Granada, the largest ITV company aims to boost confidence in the network by informing institutional investors and analysts at a Barcelona […]

  • SUITS -- "Full Disclosure" Episode 707

    Dubai: USA Network's Legal Drama 'Suits' Set For Arabic Adaptation (EXCLUSIVE)

    LONDON – In a bid to boost its sliding audience share, ITV announced Wednesday a £50 million ($77 million) increase in next year’s program budget to a record $1,278 million. Charles Allan, chairman of Granada, the largest ITV company aims to boost confidence in the network by informing institutional investors and analysts at a Barcelona […]

  • Vanessa Kirby

    'The Crown' Star Vanessa Kirby on the 'Privilege' of Playing Princess Margaret

    LONDON – In a bid to boost its sliding audience share, ITV announced Wednesday a £50 million ($77 million) increase in next year’s program budget to a record $1,278 million. Charles Allan, chairman of Granada, the largest ITV company aims to boost confidence in the network by informing institutional investors and analysts at a Barcelona […]

  • Jessica Jones Emmy Race

    'Marvel's Jessica Jones' Sets Season 2 Premiere Date

    LONDON – In a bid to boost its sliding audience share, ITV announced Wednesday a £50 million ($77 million) increase in next year’s program budget to a record $1,278 million. Charles Allan, chairman of Granada, the largest ITV company aims to boost confidence in the network by informing institutional investors and analysts at a Barcelona […]

More From Our Brands

Access exclusive content