Int’l Emmy widens in Asia

Council wants to escape Eurocentric image

SINGAPORE — For the first time, the Intl. Council of the National Academy of Television Arts and Sciences has held semifinal judging of its Intl. Emmys in Singapore, hosted by broadcaster MediaCorp.

Emmy judging manager Sandy Clark said 130 entries were received from Asia, up from 90 last year. Director of marketing M.J. Sorenson said the Intl. Council wanted to escape its Eurocentric image.

“We’re really pleased to be in Singapore for the first time, spreading the word about the Intl. Emmys,”he said. “We are also aware of our role in gaining exposure for international content and providing an incentive for Asian programmers.”

This year’s recipient of the special Intl. Emmy Award comes from Asia — Katsuji Ebisawa, prexy of Japanese broadcaster NHK.

Semifinal judging is held in Dubai, Seoul, Hong Kong and Singapore, with the finalists to be announced Oct. 7 at Mipcom and the winners feted at the 30th Intl. Emmy Awards Gala on Nov. 25 in New York City.

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