You will be redirected back to your article in seconds

Inside Move: ‘Simpsons’ Whopper deal

Fast-food giant planning promotional campaigns

Burger King is treating “The Simpsons” like royalty.

Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns kicking off in November and December.

Halloween promotion starts today with “Simpsons Creepy Classics” toys hitting kids meals across the chain of 11,450 restaurants. Toys will be tied to classic horror pics, with “Simpsons” characters playing off such feature icons as Frankenstein or King Kong.

For adults, BK is serving up a “Simpsons”-inspired “Freaky Float” — essentially an Orange Creamsicle-flavored milk shake. All of the BK promotions serve to indirectly promote the Nov. 3 “Simpsons Treehouse of Horror XIII” spec airing on Fox.

BK will support the entire effort with a 30-second TV spot featuring original “Simpsons” animation. Created by Campbell-Mithun, spots will boast appearances by the “Simpsons” clan and green-tentacled alien Kang.

“It’s frightening how successful last year’s in-restaurant Halloween festivities and the ‘Simpsons’ promotion were,” said Rick Dow, senior VP of marketing programs and sales for Burger King. “We had to bring it all back for another year.”

Peter Byrne, exec VP of Fox Licensing & Merchandising, said the strong appeal of “The Simpsons” with teens and kids makes the skein a logical marketing tie-in for BK.

No word yet on the specifics of BK’s November and December “Simpsons” promotions.

More TV

  • George Clooney Matt Charman

    Watergate Series in the Works at Netflix From George Clooney, Matt Charman

    Burger King is treating “The Simpsons” like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns […]

  • The Chi

    TV News Roundup: Showtime Offers Early Look at Series Premiere of 'The Chi'

    Burger King is treating “The Simpsons” like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns […]

  • Sam Esmail Remote Controlled Podcast

    Remote Controlled: 'Mr. Robot' Creator Reflects on Season 3, Previews Season 4

    Burger King is treating “The Simpsons” like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns […]

  • Thomas Ferguson

    Endemol Shine Names Thomas Ferguson VP of Licensing, Partnerships

    Burger King is treating “The Simpsons” like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns […]

  • 'One Day She'll Darken' Enlists Victoria

    TNT Drama 'One Day She'll Darken' Enlists Vic Mahoney to Direct Multiple Episodes (EXCLUSIVE)

    Burger King is treating “The Simpsons” like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns […]

  • Bob Iger Rupert Murdoch

    International Newswire: So Where Does Disney-Fox Pact Leave International?

    Burger King is treating “The Simpsons” like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns […]

  • Bill Lawrence Plane Crash

    Bill Lawrence Developing Space Travel Comedy at CBS

    Burger King is treating “The Simpsons” like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon family. Effort will kick off with a Halloween-themed promotion — but unlike previous campaigns, BK plans to extend its “Simpsons”-themed promotions beyond Halloween, with new campaigns […]

More From Our Brands

Access exclusive content