After a taste test on several Fox O&Os, Twentieth Television is officially serving up its L.A.-based breakfastcast “Good Day Live” to the national syndication marketplace.
Move is a follow-up to Twentieth’s current rookie “Texas Justice,” which morphed from a regional test effort to a nationally distributed series in January.
Hungry stations can pick up “Good Day” immediately for straight cash, but starting in January, a barter component (10.5 national/3.5 local) will be added to all pacts.
Already, the show is cleared on 13 Fox O&Os, in such markets as Los Angeles, Boston and Houston. Six of those, including Houston and Washington, D.C., start airing it this month.
While the remaining 21 Fox-owned stations get first dibs on “Good Day,” studio execs say they will hold out for the best deals in all markets.
Content for “Good Day,” headlined by Jillian Barberie, is Hollywoodized. But that’s part of the appeal for the rest of the country, says Twentieth sales chief Paul Franklin.
“The fact that it’s from L.A. makes it different. It’s attractive,” Franklin said, pointing out that non-showbiz info is included as well.
In January, “Good Day” woke up the female 18-34 demo (3.2 Nielsen score) more effectively than some of its competition, including ABC’s “The View” (1.6). The two shows often run head-to-head.
Franklin said the studio’s “confidence is up” after two successful regional test efforts, so execs will likely pump out more in the future.
“Good Day Live’s” title may lose a little of its oomph — some stations can’t air it live if it competes with their existing lineup. Already Austin’s Fox outlet airs “Good Day,” also featuring Dorothy Lucey and Steve Edwards, on a one-hour tape delay to make room for its noon newscast.
But then again, no one seems to mind that “Live With Regis and Kelly” — which in its first form similarly cut its teeth in New York before moving onto other markets — does not play live everywhere.
The national “Good Day” version tapes live from L.A.’s KTTV-TV at 10 a.m., delivered via satellite to those who want it, following the station’s 7-9 a.m. local newscast.