‘GMA’ gaining in key demos

Ayemcast up 7%, but still behind Peacock's 'Today'

NBC News’ “Today” remains the front-runner in the ayem race, but “GMA” is gaining in key demos.

“Today” averaged 5.9 million viewers, a dip of 7% from the same week last year, but still 1.4 million ahead of ABC News’ “Good Morning America,” according to Nielsen estimates for the week of Jan. 21-25. With an average of 4.5 million viewers, “GMA” was up 7% from the same week last year.

In the key news demo of adults 25-54, “GMA” gained 13% from the same week last year (1.8/14), while “Today” dipped 20% (2.4/19). The week marked the closest margin in the demo rating for the season — a gap that represents about 740,000 viewers.

CBS News’ The Early Show” averaged 2.5 million total viewers, a 7% gain from the same week last year. Among adults 25-54, “Early” (0.9/8) was down a tick.

Meanwhile, in the Sunday morning public affairs derby, NBC News’ “Meet the Press With Tim Russert” again led the pack on Jan. 27, attracting 4.1 million viewers. ABC’s “This Week” averaged 3.1 million, CBS’ “Face the Nation” 2.7 million and Fox’s “News Sunday” 1.6 million.

More TV

  • Hasan Minhaj

    TV News Roundup: Hasan Minhaj Joins NBC's 'Champions' in Guest Role (EXCLUSIVE)

    NBC News’ “Today” remains the front-runner in the ayem race, but “GMA” is gaining in key demos. “Today” averaged 5.9 million viewers, a dip of 7% from the same week last year, but still 1.4 million ahead of ABC News’ “Good Morning America,” according to Nielsen estimates for the week of Jan. 21-25. With an […]

  • Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    NBC News’ “Today” remains the front-runner in the ayem race, but “GMA” is gaining in key demos. “Today” averaged 5.9 million viewers, a dip of 7% from the same week last year, but still 1.4 million ahead of ABC News’ “Good Morning America,” according to Nielsen estimates for the week of Jan. 21-25. With an […]

  • Mayweather McGregor fight

    Floyd Mayweather-Conor McGregor Fight Is Second Biggest Pay-Per-View of All Time

    NBC News’ “Today” remains the front-runner in the ayem race, but “GMA” is gaining in key demos. “Today” averaged 5.9 million viewers, a dip of 7% from the same week last year, but still 1.4 million ahead of ABC News’ “Good Morning America,” according to Nielsen estimates for the week of Jan. 21-25. With an […]

  • What Disney Bought in the Fox

    What Disney Bought: A Billion-Dollar Breakdown of Assets

    NBC News’ “Today” remains the front-runner in the ayem race, but “GMA” is gaining in key demos. “Today” averaged 5.9 million viewers, a dip of 7% from the same week last year, but still 1.4 million ahead of ABC News’ “Good Morning America,” according to Nielsen estimates for the week of Jan. 21-25. With an […]

  • Actor Dustin Hoffman poses for photographers

    Dustin Hoffman Accused of Exposing Himself to a Minor, Assaulting Two Women (EXCLUSIVE)

    NBC News’ “Today” remains the front-runner in the ayem race, but “GMA” is gaining in key demos. “Today” averaged 5.9 million viewers, a dip of 7% from the same week last year, but still 1.4 million ahead of ABC News’ “Good Morning America,” according to Nielsen estimates for the week of Jan. 21-25. With an […]

  • conde-nast-entertainment

    Paramount TV, Anonymous Content Set First-Look Deal With Condé Nast Entertainment

    NBC News’ “Today” remains the front-runner in the ayem race, but “GMA” is gaining in key demos. “Today” averaged 5.9 million viewers, a dip of 7% from the same week last year, but still 1.4 million ahead of ABC News’ “Good Morning America,” according to Nielsen estimates for the week of Jan. 21-25. With an […]

More From Our Brands

Access exclusive content