Games rev up NBC ayem

'Tonight Show' reaps in Olympic wake

The start of the 2002 Olympic Winter Games last week gave NBC a kick in the fringe ratings in the ayem and latenight.

NBC News’ “Today” averaged 6.1 million viewers — 1.1 million viewers ahead of ABC News’ “Good Morning America,” according to Nielsen numbers for the week ended Feb. 10. On Thursday and Friday of the week, Katie Couric and Matt Lauer co-anchored from Park City.

“GMA” averaged 5.0 million viewers during the frame, while CBS News’ “The Early Show” attracted 2.7 million.

‘Today’ still down

Still, even with the Olympic boost in ratings, “Today” was down 3% in total viewers compared to the same week last year, while “GMA” jumped 12%. “Early” dipped 5% in total viewers.

Fueled by Olympic fever, NBC’s “The Tonight Show With Jay Leno” matched its biggest margin of victory in a year over CBS’ “Late Show With David Letterman” among adults 18-49. “Leno” averaged 6.4 million viewers overall, with a 2.5/12 among adults 18-49, while “Letterman” posted 4.1 million with a 1.7/7 among adults in the key ad-friendly demo.

Ceremony boosts ‘Tonight’

“Tonight” wrapped the week by tying its highest adult 18-49 rating (3.3) for a regular Friday episode since January 10, 1997. The big audience was generated by a live telecast that followed local news and the highest-rated Opening Ceremony in Olympics history.

Meanwhile, with an average of 5 million viewers, NBC News’ “Meet the Press” led the Sunday ayem public affairs derby by a large margin. ABC’s “This Week” averaged 3.39 million, CBS’ “Face the Nation” 3.36 million. Fox’s “News Sunday” averaged 1.60 million viewers.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading