Frog leaps to front

WB wins night with 'Everwood' bow, 'Heaven'

HOLLYWOOD — Here’s a hard fact about the WB’s soft and cuddly Monday lineup: It’s a ratings winner.

Series premiere of “Everwood” established some network highs in its 9 o’clock hour, teaming with the seventh season opener of “7th Heaven” to lift the WB to heavenly finishes on the night. From 8 to 10, according to Nielsen, the Frog was the top-rated net on television in all key female demos (18-34, 18-49, 25-54 and teens).

For the night, the WB set all-time Monday highs in adults 18-34 (3.1/9), 18-49 (3.2/9) and total viewers (8.2 million).

ABC and Fox offered up original programming on the night, while CBS and UPN aired all repeats.

“Everwood,” a Warner Bros. skein starring Treat Williams as a New York neurosurgeon who moves his family to Everwood, Colo., after the death of his wife, averaged 7.43 million viewers overall for its 68-minute premiere — a 47% improvement over what the season preem of “Angel” delivered in the 9 p.m. hour last fall.

Femme fave

It ranked No. 1 in its time period in females 12-34 (4.3/12), total teens (4.6/14) and female teens (6.2/20) and placed second to ABC’s “Monday Night Football” in viewers 12-34 (3.3/10). In women 18-49 (4.1/10) and other categories, “Everwood” performed better than anything the net has ever aired in the hour.

Much like “Family Affair” opened last week, “Everwood” is playing to a broader aud than the typical WB fare. “Everwood,” for example, scored higher in adults 25-54 (3.2/7) than either adults 18-49 (3.0/7) or 18-34 (2.8/8). Compared to its “7th Heaven” lead-in, “Everwood” retained its biggest chunk of aud — 88% — among women 25-54 (4.4/10 vs. 5.0/12).

As for “7th Heaven,” it delivered its best premiere numbers yet, averaging 9.16 million viewers. “Heaven” won its hour in adults 18-34 (3.5/11), 18-49 (3.5/10) and 25-54 (3.5/9) and finished second to repeats of CBS’ comedies in total viewers.

Football, ‘Pyramid’ solid

Elsewhere on the night, ABC’s blowout “Monday Night Football” contest averaged 17.83 million viewers and an 7.8/22 in adults 18-49 — down from its preem but up vs. the same week a year ago. Net’s “Drew Carey” and “Whose Line Is It Anyway” both averaged a fifth-place 2.6/8 in 18-49 with original episodes.

Fox did well with its “National Geographic Presents: Pyramid Live” (8.57m, 3.2/9 in 18-49), placing second to football in male demos.

And NBC, which had ruled Mondays this summer with its all-reality lineup, hit nearly rock bottom with repeats of its regular lineup — a fifth-place finish in adults 18-49 (2.4/6).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading