Fox’s new Saturday ayem lineup got off to a rocky start as the season kicked off Sept. 14.
Net’s Fox Box slate — now programmed by 4Kids Entertainment –featured all new action-heavy skeins. And although numbers were up roughly 30% from last year, none of Fox’s new shows made it into the overall top 10 in any of the demo breakdowns. Only “Kirby” and “Fighting Foodons” managed to squeak into the broadcast top 10 in the key boys 6-11 demo.
“We are pleased by the ratings achieved by our Fox Box lineup in its debut outing,” said Al Kahn, chair and CEO of 4Kids. “We are confident that as we build awareness about the Fox Box programs, our shows will continue to generate enthusiasm among targeted viewers nationwide.”
In kids 2-11 overall, with 663,000 average viewers, Fox finished in seventh place.
At the top of the heap were Nickelodeon and Kids’ WB, averaging 2.1 million and 1.9 million viewers, respectively, for the morning.
In the kids 2-11 and 6-11 demos, “SpongeBob SquarePants” continued to dominate. Skein, shown twice on Saturday morning, took the top two spots in kids 2-11.
The familiarity of Kids’ WB, which didn’t make many changes to its sked this year, paid off for the net. Kids’ WB led in boys 2-11 and boys 6-11 overall thanks to sophomore skein “Yu-Gi-Oh.” For the top 10 in boys 6-11 overall, Kids’ WB took the top seven spots, with the last three going to Nick shows. New skein “Ozzy and Drix” captured the best numbers for a series premiere in Kids’ WB history and entered the top 10 in all demos.
ABC Kids finished third, boasting its best premiere numbers since 1999, with 926,000 viewers. Rounding out the rest of the top five nets were Cartoon Network (875,000) and CBS (793,000).