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Dispatch: National Geographic plans to go native

Cabler to localize b'casts

CALCUTTA — The National Geographic Channel plans to localize its offerings in India, weaving a distinct Indian texture into its look and packaging.

This will include short capsules centered on the country, promos produced by local outfits and a sprinkling of Indian programs. A survey in Bombay, Delhi, Madras, Calcutta and Bangalore revealed that viewers want NGC to continue as a window on the world, per Dilshad Master, NGC’s senior VP and head of communications. “However, they were looking for an Indian connection,” Master adds.

The channel will now air in Hindi and English, she says. The other changes will come about over the next year.

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