Dispatch: National Geographic plans to go native

Cabler to localize b'casts

CALCUTTA — The National Geographic Channel plans to localize its offerings in India, weaving a distinct Indian texture into its look and packaging.

This will include short capsules centered on the country, promos produced by local outfits and a sprinkling of Indian programs. A survey in Bombay, Delhi, Madras, Calcutta and Bangalore revealed that viewers want NGC to continue as a window on the world, per Dilshad Master, NGC’s senior VP and head of communications. “However, they were looking for an Indian connection,” Master adds.

The channel will now air in Hindi and English, she says. The other changes will come about over the next year.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety