MIAMI — The Disney Channel has ceded Argentine TV rights to the Academy Awards to state-owned broadcaster Canal 7, so that Argentines can follow the fortunes of its favorite son pic, “El “El Hijo de la Novia” (“Son of the Bride”).
Juan Jose Campanella’s film is up for best foreign pic. Producers of “Bride” included Patagonik Film Group, in which the Mouse House is an investor. Canal 7 will reach a bigger audience than Disney Channel, a premium service that will simultaneously air the kudofest, which begins at 10pm local Argentine time.
Disney Latin America prexy and managing director Diego Lerner said not all business decisions can be driven by purely commercial interests. “In this case we have a distinct and greater interest related to the fact that Argentina is in an extraordinary difficult situation and the specific circumstance that an Argentine film is nominated.”
The Disney Channel will handle all production and other costs associated with the Oscar broadcast. The Canal 7 live transmission will be hosted locally by Juan Castro and Dolores Cahen D’Anvers.
Proceeds from ad sales during March 24th transmission will fund a local script contest to promote Argentine film production.