Discovery Networks Intl. and Columbia TriStar Intl. Television-Sony Entertainment Television India (SET India) signed a joint distribution pact in India on Sunday. Financial details were not disclosed.
Deal will bring together Discovery Channel, Animal Planet, SET India, SET MAX, AXN and CNBC on the same platform beginning April 1.
Kunal Dasgupta, CEO of Sony India, told Daily Variety, “The tie-up will increase the marketing strength of the bouquet as well as attract more networks to it.”