CBS outdraws NBC on Thursday

Morning Ratings Flash - Rick Kissell

With “CSI” approaching series-high ratings, CBS again closed the gap with NBC in key demos on Thursday and topped an all-original Peacock lineup in total viewers on the night for the first time in nearly 18 months.

According to preliminary nationals from Nielsen, “CSI” was the night’s most-watched program (30.3 million viewers) and easily led its hour in adults 18-49 (11.3/27). These are close to all-time bests for the third-year crime series, and when national ratings are issued this afternoon, “CSI” could achieve series highs across the board.

NBC won the night by 27% in adults 18-49, according to the prelim results, the closest a regular CBS lineup has been to an all-original NBC Thursday lineup since April 19, 2001, when NBC led by just 4%. That was also the last time the Eye had won the night over NBC originals in total viewers.

NBC opened the season with an 18-49 advantage of 29% on the first Thursday of the season, and that has declined to 27% and 21% the past two weeks. The Eye also closed to within 11% of NBC in adults 25-54.

“Friends” (26 million, 12.3/32) led NBC, although this was its lowest score in three outings this season. Net’s “Will & Grace” (20.2m, 10.6/25) was a strong second to “CSI” at 9, and “Good Morning Miami” (16.3m, 8.5/20) retained a pretty good 80% of its “Will” 18-49 lead-in.

“ER” closed out the night strong for NBC (24.4 million, 12.1/31), with CBS’ “Without a Trace” again a strong second (16.4m, 5.6/14).

PRELIM NATIONAL

RATINGS

Network

Ratings / Share

Adults
18-49

Total
viewers

NBC 10.7 / 27 21.7
CBS 8.4 / 21 22.5
FOX 2.6 / 6 7.9
ABC 1.4 / 4 5.7
Viewers in millions
Source: Nielsen Media Research
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