Telenovela attracts average daily aud of 30 mil
HOLLYWOOD — Brazil’s leading broadcaster, Globo, has sold its latest telenovela hit “The Clone” to Mexico’s No. 2 network, TV Azteca, which will unspool the 220 episodes beginning Sept. 30.Since its launch in Brazil last year, “The Clone” has attracted an average daily audience of 30 million. Sudser is currently Telemundo’s biggest primetime success, with an average weekly 33% audience share –a record for the Latino broadcaster. Series also demonstrates pulling power in Portugal, with an average audience share of 38%. “We are pleased to have one of our telenovelas in Azteca’s primetime again after several years,” said Helena Bernardi, director of sales at Globo TV Intl. Like most telenovelas, “The Clone” centers on a love story, this one beginning in Morocco in 1980 and ending in present-day Rio de Janeiro, but it also deals with topical issues like cloning and drug dependency. Globo produces 80% of its own programming, amounting to 2,500 hours per year.