Antena 3 taps content head

Vet Rodero replaces Villanueva

MADRID Veteran TV exec and writer Jose Luis Rodero has been tapped director of content at Spanish commercial web Antena 3.

He replaces Manuel Villanueva, who decamped to rival Telecinco in April. Already program director at Antena 3 from 1993-98, Rodero wrote episodes of pioneering sitcom “Farmacia de Guardia.” With former TVE newscaster Ernesto Saenz de Buruaga appointed managing director of Antena 3 in April, Rodero’s hiring suggests that the channel will challenge TVE’s lock on the conservative over-45 demo in Spain.

Villanueva’s departure came in the wake of criticism for the inclusion of a gay character in talent drama “Actors Studio.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety